Behind the Lens

Gina Zemotel, photographer based near Boston, MA specializing in fashion, beauty, and products

meet gina

Gina Zemotel is a commercial and editorial photographer based just outside of Boston, MA, specializing in fashion, beauty, and product photography. She has been one of the in-house photographers for renowned brands like '47 and Franklin Sports.


Raised in NYC, she always had a camera in hand and sought to capture the perfect moment with it. She is self-taught and gained hands-on experience in the commercial industry during her in-house positions. As a result, she developed a dynamic skill set that spans every facet of the content creation process.


Inspired by dreamy, ethereal aesthetics, Gina has an eye for capturing style, beauty, and whimsy in all of her photos. She approaches each project with collaboration, care, and a sense of ease and joy. Her experience within in-house creative teams has allowed her to anticipate the needs of clients, intuitively creating imagery that is refined, enduring, and captures attention across all platforms. By bringing strategy and passion into her work, she is able to produce clean, visionary results.

A panoramic collage of people outdoors enjoying a sunny day on a gravel path.
A photographer takes pictures of people posing in front of a red barn on a grassy lawn with autumn trees in the background.

Selected publications

Malvie

 

marika

pump

vigour

selin

 

As seen in

 

Amazon company logo with distinctive curved arrow smile design.
Target retail store logo in bold red text.
Walmart corporate logo with blue text and yellow spark emblem.
Dick's Sporting Goods green rectangular logo with basketball hoop icon.
Scheels sporting goods store logo in red text with black tagline.
Academy Sports + Outdoors logo featuring blue A with red swoosh design.

pREVIOUS IN-HOUSE PHOTOGRAPHER AT

Black circular numbered icons showing 47 in different styles.
Franklin Sports brand name in bold black typography.

Testimonials

A person in a black sleeveless top and white pants poses against a white background with heels and a small purse.

"It is always a joy working with Gina. Gina is such a kind genuine person and everyone can feel it when they work with her. She creates a safe space for models and is so encouraging. She is a great collaborator and genuinely incorporates feedback. Since adding the photos from our shoot my Instagram traffic has significantly gone up. Also my agencies were so excited to update my books. She is very communicative and works in a very timely manner. I know that my thoughts and time are valued."

Kalala | model

Testimonials

Beautiful bridal beauty look featuring pink eyeshadow, long lashes, glowing skin and pink manicured nails.

"Gina is a very sweet person, always brings the right energy to a shoot to make things fun, great music taste and very encouraging of everyone on set before, during and after a shoot! Gina is fabulous and incredibly flexible when scheduling and preparing for a shoot including a full pitch deck with every aspect of the project. Because of her readiness, everything feels effortless and well lead. She is reliable for a smooth work flow and timely delivery of deliverables. She has great communication skills, is organized and adaptable and timely. Very well prepared. Working with Gina has led to improved engagement, stronger visuals of work, and consistent work for me. Highly recommend her for any commercial shoot or people focused projects. "

Erica | Hair & makeup artist

Testimonials

A group of friends pose playfully while sitting on a gravel path near a grassy field on a sunny day.

"Gina has a strong creative vision and efficient production! She's friendly, kind, compassionate, organized, timely, and puts on incredible music during shoots! Gina was able to successfully organize a long list of shots into a productive day, complete with hair/makeup changes, outfit changes, and time for photo and video... all while on location. Time was built in to accommodate everyone's needs and we walked away from a long day feeling accomplished. As a stylist, I'm always grateful for a beauty photographer who makes sure to showcase wardrobe as well as products so that everyone has a chance to shine and can use the final photos. Our work helped develop my beauty bookings, filling in necessary holes to help with booking top hair and beauty brands in New England!"

MARY | STYLIST

 

Contact information

 

Based near Boston, MA

+ Serving clients worldwide

Start the conversation here

 

Email

gina@ginazemotel.com